Former Xbox executive Peter Moore, who helped oversee the company during the Xbox 360 era, recently spoke about how he “encouraged the console wars” amongst his team as a way to produce healthy competition. Xbox’s main rival at the time was Sony and its PlayStation 3 console, which was challenged by Xbox-exclusive titles, Xbox Live, and a lack of executives willing to get a tattoo to help promote upcoming games.

“We encouraged the console wars, not to create division, but to challenge each other, and when I say each other I mean Microsoft and Sony,” Moore said to the Front Office Sports podcast. “If Microsoft hadn’t stuck the course after the Xbox, after the Red Rings of Death, gaming would be a poorer place for it, you wouldn’t have the competition you have today.”